Get to know Erdaine Knitwear
We're smack dab in the middle of winter. My boyfriend tells me we've made it through the worst of it. I'll take his word for it. However, this doesn't mean I can put away my fall/winter wardrobe just yet. Far from it.
One of my go-to pieces is my grey, super soft, extra light but oh-so-warm Tatoune sweater from Erdaine Knitwear. You liked it a lot too, since it sold out within the first couple of months of business (thank you!) but I still have one, beautiful, white, soft, cowl-neck sweater known as Amy left. Hint. Hint.
You can't go wrong with an Erdaine piece. They're expertly designed and made with care in Vancouver, B.C. They're versatile in design and won't lose their shape. What more can you ask of a sweater?
What’s your background, and what motivates you to do what you do?
I studied fashion and knitwear in France and Germany. Knitwear can become a part of your personality, and for me, getting encouragement from a customer is highly motivating. I think that a great sweater can be so special, the connection is almost emotional.
How would you describe your brand?
I value slow fashion. It doesn’t make sense to have clothes made by enslaved garment workers on the other side of the planet. Designing and manufacturing here in Canada allows for more creativity and quality control.
I gain a lot of ideas from modern art, architecture, everyday life and even nature scenes. I use a combination of sensations, atmospheres and feelings to create shapes and textures. I give personality to my clothes using minimalist touches such as discreet details, fluid lines that enhance the silhouette or stitch structures that reveal the best characteristics of each type of fibre.
Did you know? The name “Erdaine” was inspired by a Mongolian word meaning “gem.”
What is your design process?
I have a team of three. We continually discuss the shapes, stitches, textures and colours of our designs to come up with the best ideas. The designing process begins with research and sketching. Then we select the yarns and colour and start sampling designs. Whenever I have a design idea, I can make a sample right away, which is rare in the knitting industry.
What does success look like to you?
I'm already living my dream job. I feel proud when I see people wearing my creations in the street. What more could I achieve? Maybe New York Fashion Week?