Get to know Jennifer Torosian
Jennifer Torosian the label is a perfect reflection of Jennifer Torosian the designer. High quality, European fabrics, attention to detail and craftsmanship - these characteristics complement the hard-working, detail-oriented, passionate designer.
In my search for Canadian, ethical designers, Jennifer's pieces caught my eye for their modern aesthetic, clean lines and bold colours. The fabrics she sources aren't made in Canada, nor are they eco-friendly, but this line's approach to sustainability is in the durability of the materials used and the quality of the production. Jennifer sources her fabrics from the same European mills as the high fashion house of Chanel, among others.
This quality, to me, is as important as fair labour practices and using eco-textiles. Jennifer's pieces are designed in her Toronto studio and made in a local facility. She has close relations with the garment workers and makes sure that great care is paid to each item in every step of manufacturing.
The pieces that I chose from this fall/winter 2016 collection are versatile and professional but fun. The beautiful wool zip coat is a classic fall item to wear through the years. The delicate darted dress shirt is a cheeky spin on the classic blouse but versatile in black, and the red trousers, asymmetrical top and skirt are soft, light, wrinkle-resistant and great for the office or for play.
What’s your background, and what motivates you to do what you do?
I went to art school before I pursued a career in fashion. Now, my background is in fashion design and luxury retail. I'm motivated by my passion and the desire to always be creative.
How would you describe your brand?
The label is known for its sport-luxe aesthetic and focus on technical fabrics and streamlined silhouettes. It offers an exceptional blend of style, function and unexpected detail. The brand is built on the principles of utility, luxury and ease with high standards of finishing and beautiful fabrics. We source a variety of fabrics from Italy, France and other parts of Europe, but the line itself is made entirely in Canada.
Thoughts on Canada’s fashion industry: “I’d like to see a larger acceptance for home-grown talent. That would help many of aspects of the industry.”
What is your designing process?
I start each collection by researching the mood I want to focus on for the season. I try to finalize a few key ideas before I start sketching. I'm influenced by the fabrics I source from Europe, and often bring back ideas from traveling. I work with my pattern maker on developments in-house. Once the collection starts taking a solid direction, we move on to new patterns, testing and sampling.
What does success look like to you?
Success is growing as a designer and a brand. Down the road, I’d love to have representation in international markets.