What’s your background, and what motivates you to do what you do?
I’ve always been involved in fashion. I have twice been a finalist of Quebec’s young designers contest. I also worked for five years alongside a couple of Quebec designers (Do sur St-Denis and Hélène Barbeau) before creating my own line of clothes. I love the diversity of experiences involved with managing my own fashion line, and the fact that each season represents an opportunity to renew my line. I never have time to be bored.
How would you describe your brand?
My inspiration comes from my friends and family, Scandinavian architecture and minimalist art, among other things. The dominating attributes I want people to see in each season are clean cuts and attention to details. I favour soft, comfortable fabrics, which are often, but not limited to cotton, bamboo, viscose and tencel. I value elegance through minimalism and small, locally-made production. Once a collection is completed, I do quality-control checks for each item myself, which would be impossible with a big production.
What is your designing process?
I design each item, including patterns, cuts and sewing samples, and I am responsible for developing the line and conducting quality-standard checks. Montréal has some of the best fashion expertise in Canada and many small independent production workshops. My line is produced there, and each season, about four to six workshops are involved in production.
What does success look like to you?
Given that I feel privileged to do what I do for a living and that I am satisfied with where my business is going, I would say that success would be for me to continue doing what I’m doing – offering small collections made with passion to the diverse and faithful people who appreciate my line.
“I think that a slow-fashion line evokes a sense of casual femininity and timelessness.” ~ Josiane Perron